Privacy Policy

Midwest Heavy Duty, LLC ("Midwest Heavy Duty," "we," "us," or "our") values the privacy and security of our customers and website visitors. This Privacy Policy explains how we collect, use, protect, retain, and disclose information when you visit or use our website, place an order, create an account, contact us, use live chat, request a quote, or otherwise interact with us.

This Privacy Policy applies to information collected through our website, online store, customer service channels, live chat, email communications, telephone communications where applicable, and related business systems used to process orders, provide support, secure our website, and operate our business.

By using our website, submitting information to us, placing an order, creating an account, or using our live chat feature, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect information that you provide directly to us, information generated when you use our website, and information needed to operate, secure, and improve our business.

1.1 Information You Provide Directly

We may collect personal information when you:

• Create an account.
• Place an order.
• Request a quote.
• Use our parts finder or product inquiry forms.
• Contact customer support.
• Use live chat.
• Subscribe to emails or other communications.
• Participate in promotions, surveys, or customer feedback requests.
• Communicate with us by email, phone, online form, or other support channels.

This information may include:

• Name.
• Business name.
• Billing address.
• Shipping address.
• Email address.
• Telephone number.
• Account login information.
• Order history.
• Product inquiries.
• Vehicle, equipment, or part information submitted to help identify parts.
• Messages, questions, and support requests.
• Return, refund, warranty, and core-return information.
• Any other information you choose to provide to us.

1.2 Order, Transaction, and Payment Information

When you place an order, we collect information needed to process, fulfill, ship, support, and maintain records of that order. This may include:

• Products ordered.
• Quantities.
• Prices.
• Taxes.
• Shipping methods.
• Shipping carrier information.
• Tracking information.
• Billing and shipping details.
• Payment status.
• Order notes and customer service history.

We use third-party payment processors to process payment card transactions. Payment card data is handled through secure payment systems and payment service providers. Midwest Heavy Duty does not use customer payment card information for marketing purposes and does not sell payment information.

Depending on the payment method and processor used, Midwest Heavy Duty may receive limited payment-related details such as payment status, transaction identifiers, card brand, and partial card information such as the last four digits, where provided by the payment processor for receipt, verification, fraud prevention, reconciliation, and customer support purposes.

1.3 Information Collected Automatically

When you visit our website, our systems and service providers may automatically collect technical information about your visit. This may include:

• IP address.
• Browser type and version.
• Device type.
• Operating system.
• Referring URL.
• Pages requested.
• Date and time of access.
• HTTP status codes.
• User-agent string.
• Session information.
• Cookie identifiers.
• Shopping cart activity.
• Security-event information.
• Error logs and diagnostic information.

We collect this information to operate the website, maintain security, detect and prevent fraud or abuse, troubleshoot technical issues, investigate suspicious or malicious activity, protect our systems and customers, support payment security obligations, and improve website reliability.

1.4 Server Logs and Security Monitoring

Like most commercial websites and eCommerce platforms, Midwest Heavy Duty maintains routine server, application, and security logs. These logs may include technical request metadata such as IP address, timestamp, requested URL, referrer, user-agent string, HTTP response code, and security-event details.

We use these logs for legitimate operational and security purposes, including:

• Website operation and troubleshooting.
• Security monitoring.
• Fraud detection and prevention.
• Detection of malicious activity, abuse, scraping, intrusion attempts, or unauthorized access.
• Payment-security support.
• Incident investigation.
• Compliance and audit support.
• Protection of our business, customers, employees, vendors, and systems.

Server logs are not used to sell customer information to third parties. Server logs may be reviewed internally by authorized personnel or by trusted service providers who assist us with hosting, security, technology support, payment security, or incident response.

1.5 Live Chat Information

If you use our live chat feature, Midwest Heavy Duty and our live chat service provider may collect and store information related to the chat. This may include:

• The contents of the chat conversation.
• Name and email address, if provided.
• IP address.
• Browser and device information.
• Pages visited during the session.
• Date and time of the chat.
• Chat transcript, chat status, and customer support notes.
• Agent responses and system messages.

Live chat is provided to help customers ask questions, identify parts, obtain support, and communicate with Midwest Heavy Duty. Live chat conversations may be recorded, transcribed, stored, and reviewed for customer support, record-keeping, quality assurance, training, security, dispute resolution, and business operations.

By starting or continuing a live chat, you consent to the chat being recorded, stored, and processed by Midwest Heavy Duty and our live chat service provider for these purposes. If you do not consent to live chat recording and storage, please do not use the live chat feature. You may contact us by phone or email instead.

1.6 Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve our website. Cookies are small files placed on your device that help the website remember information about your visit.

We may use cookies to:

• Keep items in your shopping cart.
• Remember user preferences.
• Maintain login sessions.
• Support account features.
• Improve website performance.
• Understand general site activity.
• Help detect fraud, abuse, or security issues.
• Support analytics and troubleshooting.

You can control cookies through your browser settings. If you disable cookies, some website features may not function correctly, including account login, shopping cart, checkout, or personalized site features.

2. How We Use Information

We use information for legitimate business, customer service, security, legal, and operational purposes. These include:

• Processing and fulfilling orders.
• Creating and managing customer accounts.
• Responding to customer service requests.
• Helping customers identify parts.
• Processing returns, refunds, warranties, and core charges.
• Calculating taxes and shipping.
• Providing tracking and delivery updates.
• Communicating order status changes or issues.
• Preventing fraud and unauthorized activity.
• Securing our website and systems.
• Supporting payment security and compliance obligations.
• Troubleshooting website and order issues.
• Improving website functionality and customer experience.
• Maintaining business, tax, accounting, and legal records.
• Enforcing our Terms and policies.
• Responding to legal process, regulatory requests, or lawful requests from authorities.
• Protecting the rights, property, safety, and security of Midwest Heavy Duty, our customers, our employees, our vendors, and others.

3. Marketing Communications

Midwest Heavy Duty may send marketing communications only where permitted by law and, where required, with your consent.

We do not sell your personal information to third-party marketing companies. We do not provide customer personal information to unrelated third parties so they can market their own products or services to you.

If you receive marketing emails from us, you may opt out by using the unsubscribe link in the email or by contacting us. Even if you opt out of marketing communications, we may still send transactional or service-related messages, such as order confirmations, shipping updates, account notices, security alerts, payment updates, return information, warranty communications, or other business-critical communications.

4. How We Share Information

We do not sell customer personal information.

We do not share customer personal information with unrelated third parties for their independent marketing purposes.

We may share information only as needed for legitimate business, operational, security, legal, and customer service purposes, including with trusted service providers who help us operate our business.

4.1 Service Providers and Business Systems

We may share information with service providers and business systems that help us operate our website, fulfill orders, provide customer support, process payments, calculate taxes, ship products, manage inventory, prevent fraud, and secure our systems.

These may include, where applicable:

• Website hosting providers.
• Payment processors.
• Fraud prevention and security providers.
• Shipping carriers and shipping software providers.
• Tax calculation providers.
• ERP, inventory, accounting, and order management systems.
• Product information and catalog management systems.
• Live chat and customer support providers.
• Email and communication service providers.
• Analytics, monitoring, troubleshooting, and logging tools.
• Professional advisors such as attorneys, accountants, insurers, and auditors.

These service providers are permitted to use information only as needed to provide services to Midwest Heavy Duty or as otherwise permitted by law. They are not permitted by Midwest Heavy Duty to use customer personal information for their own unrelated marketing purposes.

4.2 Legal, Safety, and Security Disclosures

We may disclose information when we believe it is necessary or appropriate to:

• Comply with applicable law.
• Respond to subpoenas, court orders, legal process, or lawful government requests.
• Enforce our Terms and policies.
• Detect, prevent, or investigate fraud, abuse, security incidents, or unlawful activity.
• Protect the rights, property, safety, and security of Midwest Heavy Duty, our customers, our employees, our vendors, and others.
• Defend or pursue legal claims.
• Support insurance, audit, or compliance matters.

4.3 Business Transfers

If Midwest Heavy Duty is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to appropriate protections and applicable law.

5. Payment Security and PCI-Related Practices

Midwest Heavy Duty takes payment security seriously. We work with payment service providers and maintain reasonable technical, administrative, and physical safeguards designed to protect payment-related information and support secure transaction processing.

For security, fraud prevention, troubleshooting, payment-security support, and incident investigation, we may retain transaction records, payment status records, security logs, audit logs, IP addresses, request metadata, and related technical information.

We do not use payment card data for marketing. We do not sell payment card data. We do not store full payment card numbers or CVV/security codes in our own website database.

6. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods vary depending on the type of information and the reason it is retained. For example:

• Order and transaction records may be retained for business, tax, accounting, warranty, return, fraud prevention, and legal purposes.
• Account information may be retained while your account is active and for a reasonable period afterward.
• Customer service communications may be retained to support customers, resolve disputes, and maintain business records.
• Live chat transcripts may be retained for customer support, quality assurance, training, security, dispute resolution, and legal purposes.
• Server, application, and security logs may be retained for operational, security, compliance, incident investigation, and legal purposes.

We may preserve information longer when necessary to investigate security incidents, prevent fraud or abuse, comply with legal obligations, respond to legal claims, enforce our agreements, or protect our rights.

7. How We Protect Information

We use reasonable technical, administrative, and physical safeguards designed to protect information from unauthorized access, misuse, loss, alteration, or disclosure.

These safeguards may include:

• SSL/TLS encryption for website traffic.
• Access controls.
• Secure hosting and server configuration.
• Security monitoring and logging.
• Firewalls and web application security controls.
• Restricted administrative access.
• Payment processor security controls.
• Employee and contractor access limitations.
• Backup and recovery systems.

No website, payment system, or method of electronic transmission is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect information and respond to suspected security issues.

8. Your Choices and Rights

Depending on your location and applicable law, you may have rights regarding your personal information. These may include the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of certain information.
• Opt out of marketing communications.
• Request information about how we use or disclose personal information.
• Request that we limit certain uses of information, where required by law.

Some requests may be subject to exceptions. For example, we may need to retain certain information for order processing, tax records, accounting, fraud prevention, security, legal compliance, dispute resolution, or enforcement of our rights.

To make a privacy request, contact us at:

Midwest Heavy Duty, LLC
4107 Terminal Drive
McFarland, WI 53558
Email: support@midwestheavyduty.com
Phone: 800-392-9948

We may need to verify your identity before responding to a request.

9. State Privacy Rights

Certain U.S. state privacy laws may provide additional rights to residents of those states. If applicable, those rights may include access, correction, deletion, data portability, and opt-out rights relating to certain types of processing.

Midwest Heavy Duty does not sell customer personal information. Midwest Heavy Duty does not share customer personal information with unrelated third parties for their independent marketing purposes.

If you believe a state privacy law applies to your information, you may contact us using the information in this Privacy Policy.

10. Children's Privacy

Our website is intended for adults and business customers. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

11. Third-Party Links

Our website may contain links to third-party websites, services, or platforms. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies and terms of any third-party websites you visit.

12. International Users

Midwest Heavy Duty is based in the United States. If you access our website from outside the United States, you understand that your information may be processed in the United States and other locations where our service providers operate.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, legal obligations, or operational needs.

When we update this Privacy Policy, we will revise the effective date or last updated date. Changes apply from the date they are posted unless otherwise stated.

14. Contact Us

If you have questions about this Privacy Policy or how we handle personal information, please contact us at:

Midwest Heavy Duty, LLC
4107 Terminal Drive
McFarland, WI 53558
Email: support@midwestheavyduty.com
Phone: 800-392-9948